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Case study — Food & beverage

KULT

A little joy, in every mood.

ClientKULT Greek Ice Cream
SectorFood & beverage
ServicesBrand identity, Character design, Packaging, Brand guidelines
KULT — cover
Overview

KULT is a Greek ice cream brand made for Gen Z in the UAE. We built a warm, playful world around a familiar character, a bold wordmark and a palette of chocolate, cream and pistachio, then carried it across cups, bags, signage, merchandise and the store itself.

KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
KULT — brand work
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